Introducing

Same trusted platform, now with a name that reflects our full suite of solutions.

Since 2015, Connective’s white label offering has grown from just two prime residential loan products into a full-spectrum lending solution. Today, we support brokers with a broad range of options across residential, commercial, SMSF, and specialist lending. To reflect that evolution, we're rebranding as Connective Lending - a name that better captures who we are today and where we’re headed.

Why the Name Change

We’ve outgrown the label of a home loan provider.

Connective Lending represents a more complete lending partner, equipping brokers with the tools to meet a broader range of client needs, all under one trusted brand.

“The rebrand reflects our ongoing commitment to helping brokers deliver value across every client segment.”

Michael Goerner
Head of Connective Lending

Why the Name Change

Same trusted platform, now with a name that reflects our full suite of solutions.

Same products, processes, and support team
Expanded lending options across residential, commercial, SMSF, and specialist
One seamless experience under a unified brand
New opportunities to grow and diversify your business
Only the name has changed. The platform, relationships, and support remain exactly as you know them, now with broader capabilities to help you serve every client.

The Future Way Forward!

This rebrand marks the next chapter in our growth.

We’re committed to expanding our product offering, building new partnerships, and enhancing the tools you use every day — so you can stay competitive and deliver value to every client. Welcome to Connective Lending: the same foundation, now built for more.

Why the Name Change

Same trusted platform, now with a name that reflects our full suite of solutions.

Connective rebrands white label portfolio
Connective rebrands white label offering